Resold MFA subdomains pose a threat to savvy buyers -- can they be programmatically detected?

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck

IAS announced their new MFA AI solution, with metadata from Sincera.

Free Access to Sincera continues - but registration is now required. Learn why.

Sincera metrics will now include wrapper data from iframes

The Sincera team will be attending Cannes this year!

Our Co-Founder, Mike O'Sullivan, joined Rob Beeler of Beeler.Tech and Paul Bannister of Raptive to discuss the AdTech Economic Forum

The Sincera team is heading to Programmatic I/O Las Vegas 2024!

The Sincera team will be attending the IAB Tech Lab Brand & Agency event on May 14

A popular, identity-focused header-bidding wrapper deployed across over 2,500+ domains, including Time, The LA Times and Barstool Sports, ignores user consent, bypasses Prebid consent controls, injects identifiers into programmatic bidding traffic, and overwrites existing identifiers.

It's nearly spring, and we're dusting off domains that don't belong in our dataset.

Sincera has been hearing all sorts of questions from publishers on how to grow and protect their advertising businesses. Starting today, ThinkMedium is partnering with Sincera to help provide answers.

The industry-leading Marketecture podcast had an "end of 2023 review" episode, and has named Sincera as the hottest early stage startup in AdTech.

We’ve been really excited to see the interest and adoption of our new Ads-to-Content-Ratio (A2CR) metrics. We’ve been collecting a lot of feedback from customers + the larger ad tech community, and we would like to announce some changes to the A2CR Methodology.

California fined Sephora over a million dollars for ignoring the GPC opt-out signal. Who else is at risk?

Sincera Raises 4.2m In Seed Funding To Accelerate Development + Adoption Of Digital Advertising’s First “Metadata Engine”

Making it easier to see the software + partners a publisher uses with the all-new "Tech Stack" feature.

We have dropped our lookback window in the "Deployed Identifiers" chart from 365 to 180 days.

We're experimenting with using a registration wall - but don't worry, anonymous access is still available for the core Sincera dashboard.

Let's roundup the latest industry stories that feature Sincera.

Today, we’re announcing the availability of a new metric on Sincera - something we’re calling Identifier Absorption. 

Starting March 3rd, we're rolling out "Verified Integrations" to select partners on Sincera.

As of March 1st 2022, we've updated the way we measure identifier deployment and integrations - what we're calling ID Methodology 2.0.